Getting Web Development Services
We see it all the time. You spend a lot of time getting ready for a new website, making new content, getting new photos, working with designers, managing the web development services, and launching the new website, only to have it fail.
Your rankings plummet. Your rate of conversion is going down. It’s not doing what you want it to do. Most likely, you made some mistakes along the way. You didn’t give some parts of your website the time or attention they deserved, or you didn’t know how important those parts were.
In any case, we’ve made a list of the most common mistakes people make when building websites to help you avoid them when you build your next one.
1. No Analytics to Measure Performance
The first mistake we see is that there aren’t enough or good enough analytics to track success. There are many analytics programs you can use to track data on your website. Google Analytics is the most popular. Without analytics, running a website is like boxing with both arms tied behind your back.
Google Analytics is a free program that you can add to your website to measure how well it works, how well its content performs, and how well it brings in leads and money.
If you don’t measure how well your website works, you won’t know what your customers like and what they don’t. There is no way to find out which marketing channels work, and there is no way to find out where customers leave before converting.
Analytics is one of the most important tools you can add to your website to learn important information that will help you make decisions based on facts. The data you get from basic analytics will be good, but the data you get from advanced analytics will be great. Consider hiring an experienced analytics firm if you want to get better reports and more powerful insights.
2. Poor SEO
What’s the point of a great website if no one can find it? If you get development services from a web development company without SEO in mind, it could be a mistake that costs you money. SEO should be the first thing you think about when making a new website, whether you are starting from scratch or already have a site.
You should think about the following SEO factors when making your new website:
- URL structure
- Page structure (H1, H2, page titles, etc.)
- Site content (quality and quantity)
- Web Server Redirects
- Core Web Vitals
- Optimized Images/Media
Before you launch, you should also check the health of your website and make sure you aren’t making any problems. Erroneous websites can stop search engines from crawling your site, which is something you don’t want for a new website launch.
Utilize an experienced SEO service to assist with the launch of your new website if you are unfamiliar with SEO or if you want an expert to ensure that your SEO migration goes well.
3. Difficult to Find Contact Information
One of the most common website mistakes is giving out contact information by accident.
We all know that your website needs to have a way to get in touch with you. But where and how you show this information has a big effect on how interested people will be in it. For example, if phone calls lead to more sales than web forms, you might want to make your phone number more visible on the site. If people like to sign up for a demo before buying your product, put demo CTAs all over your site so that people are always aware of what you want them to do.
Coming up with creative ways to show CTAs that don’t bother people can be a good way to get them to take the right action. By adding the right CTAs to resources or blog posts, for example, users can be led to a conversion action once they’ve found the content they want.
Also, put contact information on your website as much as possible. Use the header, the footer, and the links. One of the most common mistakes in designing menus is leaving out clickable links and contact information. Well-designed menus can get users where they want to go quickly and with as few clicks as possible, giving the user more control and getting rid of points where they get frustrated.
4. Poor Page Speed and Mobile Friendliness
One of the worst web design mistakes that can be made is not taking page speed and mobile-friendliness into account when making a new site. In 2019, a Portent study found that websites that take longer than 5 seconds to load have conversion rates that are about 50% lower than websites that load faster. This is a big drop in conversions that can only blame on how slow your website is. The longer it takes for your site to load, the more likely it is that a user will get frustrated and leave.
But it’s not just about how the users feel. As of May 2021, Google has started using page speed and Core Web Vitals as ranking factors for Google Search. This is a big change that shouldn’t be taken for granted. Your search engine rankings can be affected by how fast and easy to use your site is.
Google has also said that all websites will be indexed for mobile first starting in July 2019. “Mobile-first indexing,” according to Google, means that Google mostly uses the mobile version of content to index and rank it.
Giving your mobile users a well-execute, quick, and efficient experience will improve their experience and maybe even help your rankings. This is reason enough to make sure that your website’s mobile experience is as good as it can be.
5. Overlooking UX and Research
Ignoring UX and Research: UX is what makes the difference between a good web application development and a bad one. Therefore, websites are made in a vacuum, with only feedback from internal stakeholders and marketing staff. But what is it that the user wants? What do they think will make your website a success?
It is important to remember that your marketing website is for your customers and potential customers, not your internal stakeholders.
If you are thinking about making a new website, think about the following.
- Who is this website for?
- What do we want them to do?
- What are they looking for when they visit the site?
- What experience are they expecting?
- How can we make their journey easier?
Before starting a new website, you should do research if you have the means to do so. Interviewing current customers, potential customers, and a group of unbiased testers can be a great way to find pain points and make your new website better for users.
You can also get ideas for how to design your new website from programs like Google Analytics, Hotjar, and Google Optimize.
Always keep in mind that your new website is for your customers, not for you.
6. Not Vetting Your Design Resources
Unfortunately, designers are not all made equal. Some are more experienced than others, and some are just get start. Some have more experience with designing for print, while others are better at designing for specific industries.
By checking your design materials, you can make sure that your project and website launch goes well. You should ask a lot of questions and make sure that their experience matches what you need. For example, you could ask about: their portfolio; specific projects they’ve worked on; their approach and results; and what your group will be expected to do. Then, as a first step, you should hire an ecommerce development company who specializes in web design. They should be familiar with things like responsive design, layouts for mobile sites, popular web page layouts, and limits on functionality.
Many designers haven’t made it clear that they’re making designs for websites, so the designs don’t work well online. This is a problem when developers try to fit the design into a content management system and end up with something that looks very different from the original idea. Therefore, you’ll have to pay a designer more to make changes that should have been thought of from the start, and your developers will be annoyed that they have to translate designs to the web on the fly.
Spend some time choosing a designer who can meet the needs of your team and work well with your processes to make a website that looks great and works well.
7. Not Utilizing a Seasoned Developer
Anyone can set up a website today. Making a great website is the key. A website that gives its users value, and resources, Therefore, easy ways to get involved. A website that gives editors the freedom and flexibility they need to make changes to the website. A website that works quickly and well on all devices and search engines.
All of this can only be done by a skilled developer. An inexperienced developer might make mistakes in the code, make it hard to edit, then use old technology. Therefore, small mistakes and quick fixes can cause big problems for your new website.
When building a new website, you don’t have to go with the most expensive option. However, you should ask potential developers for references and look at their past work or Web Development Services. If you have developers on staff, check to see if they have experience with building websites. There are many different kinds of buildings.
Relygents Web Development Services
Relygents has been making websites since 2012. What makes us different is that we have a team of developers and digital marketers who work together as web development in California to make sure that development, SEO, and analytics are at the heart of everything we do. Our team follows set procedures to get new websites up and running quickly and well.
If you need help with your next project to build a website, our staff would be happy to help you.