Advantages and Disadvantages of Digital Marketing

Advantages And Disadvantages Of Digital Marketing

Digital Media Marketing

What are Advantages And Disadvantages Of Digital Media Marketing?

Digital marketing benefits businesses of all sizes by giving access to the mass market at an inexpensive price. It allows truly personalized marketing. Digital marketing also comes with the sort of challenges you need to remember of…

Advantages and Disadvantages of Digital Marketing

  • Advantages Of Digital Marketing

The main advantage of digital marketing is that a targeted audience is often reached cost-effectively and measurably. Other digital marketing advantages include increasing brand loyalty and driving online sales. The benefits of digital marketing include:

Global Reach: It’s an internet site that allows you to seek out new markets and trade globally for less than a little investment.

Low Cost: a properly planned and well-targeted digital marketing campaign can reach the proper customers at a way lower cost than traditional marketing methods.

Traceable: Measurable results – measuring your online marketing with web analytics and other online metric tools makes it easier to determine how effective your campaign has been. you’ll obtain detailed information about how customers use your website or answer your advertising.

Personalization: If your customer database is linked to your website, then whenever someone visits the location, you’ll greet them with targeted offers. The more they buy from you, the more you’ll refine your customer profile and market effectively to them.

Openness: By getting involved in social media and managing it carefully, you’ll build customer loyalty and make a reputation for being easy to interact with.

Social currency: Digital marketing allows you to create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency – being passed from user to user and becoming viral.

Improved conversion rates: If you’ve got an internet site, then your customers are only ever a couple of clicks far away from making a sale. Unlike other media which require people to urge up and make a call, or attend a store, digital marketing is often seamless and immediate. 

  • Dis-Advantages Of Digital Marketing

Some of the disadvantages and challenges of digital marketing you ought to remember include:

Skills and Training: You’ll get to make sure that your staff has the proper knowledge and expertise to hold out digital marketing successfully. Tools, platforms, and trends change rapidly and it’s vital that you simply keep up-to-date.

Time Consumer: Tasks like optimizing online advertising campaigns and creating marketing content can take up tons of your time. It’s important to live your results to make sure a return-on-investment.

High Competition: While you’ll reach a worldwide audience with digital marketing, you’re also up against the global competition. It is often a challenge to face out against competitors and to grab attention among the various messages aimed toward consumers online.

Complaints: Any feedback or criticism of your brand is are often visible to your audience through social media and review websites. completing effective customer service online is often challenging. Negative comments or failure to reply effectively can damage your brand reputation.

Security and Privacy issues: There are a variety of legal considerations around collecting and using customer data for digital marketing purposes. lookout to suits the principles regarding privacy and data protection.

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App store optimization ASO

Interesting facts About App Store Optimization ( ASO )

App store optimization (ASO) is the process of improving the visibility of a mobile app in an app store (such as the App Store for iOS, Google Play for Android, or Windows Store for Windows Phone). Just like Search Engine Optimization (SEO) is for websites, app store optimization is for mobile apps. Just like SEO is for websites, app store optimization is for mobile apps. Specifically, app store optimization includes the process of ranking highly in an app store’s search results and top charts rankings.

App Store Optimization (ASO)

Unfortunately, the true algorithms for ranking in both Apple’s App Store and the Google Play store for Android apps, just like the true algorithm for SEO, are not actually known and can change regularly.

App Store Optimisation

However, we do know that certain things affect your App Store rankings more than others. By taking advantage of these App Store Optimization tips, your app could rank higher, be seen by more people, and receive more downloads.

Here are 10 important steps you’ll want to take to improve your ASO in both the Apple App Store and Google Play.

  •    Descriptive Title Usage
  •    Choose Keywords Wisely
  •    Description of Your App
  •    Use Good Quality Screenshots
  •    Preview Video Of App
  •    Make Sure Choose The Right Category   
  •    Icon Designing
  •    Encouraging Reviews
  •    App Store Analytics Tools
  •    Re-evaluate Regularly

    1. Descriptive Title Usage

    What’s in a name? Plenty, especially when you’re talking about the name of your app and ASO. A good name not only identifies what your app does to prospective users but can also improve your rankings. We highlighted how a strong, relevant title can improve your ASO in this post, with an example of how to make your app title relevant.

    In fact, including a keyword or two in your app’s title can help you rank at least 10% higher than if you didn’t include one. Of course, both the Apple iOS App Store and Google Play handle titles and keywords differently, so how you approach your title should depend on if you’re marketing to Apple or Android users.

    The Apple App Store

    The Apple App Store gives you 255 characters for your title. So, while a succinct title can help with your branding efforts, it will do you no favors if you’re trying to boost your Apple ASO.

    Take the time to come up with a creative title that is unique, descriptive, and keyword-rich; it’s not a bad idea to create a title and then a subtitle with your keywords. Doing so will help you both establish market share and improve your ranking.

    The Google Play Store

    Titles are handled a bit differently in the Google Play store. There, you get a paltry 30 characters for your title, so you have to be extremely concise.

    However, you don’t have to be as concerned about keywords in the title with Android apps; for Google Play, the keywords should go in the description, as we explain in step two.

    2. Use Keywords Wisely

    Like in SEO, Keywords are an important factor in ASO.

    Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play.

    With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can.

    With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with.

    For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it. Keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking.

    There is a fine line between optimizing your app description and stuffing it with keywords. The key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm.

    Keyword Research

         According to Fiksu, this simple step can potentially up your rankings anywhere from 80-100 positions, and 10-20 positions, respectively. Before you actually publish your app with the keywords you have selected, though, you will want to do some research to learn about the traffic, difficulty, and demand for those keywords, as well as how many apps are already using it. Be sure to include select keywords in your app title and description.

    Description Of Your App

    For both Apple and Android apps, your app description is like your website landing page. If you have brought your potential buyer this far, you want to be able to close the deal and make the sale! Therefore, your app description and page within the app store should be viewed as an important part of your App Store Optimization Strategy.

    Start by assuming that users know very little about your app besides, its name. You need to think as your customer would. Does it often help to think in terms of bullet points that What does your app do? , What problem does it solve? , How will it make the buyer’s life easier? Why is it worth the price?

    Use Good Quality Screen-shots

    People only spend 7 seconds deciding if they’re going to download an app or not. How your app store page looks is a crucial factor in their decision, and high-quality app store screenshots are going to make a big difference.

    App store optimization ASO App store optimization ASO

    In fact, they’re praised as being the second most influential factor when it comes to convincing someone to download your app

    5. Preview Video Of App

    75% of the internet audience watch videos online, and over half of video content is consumed on mobile. You can harness the power of video for your App Store page to give prospective users a better insight into what your app can offer them.

    App Previews in the IOS App Store allow you to upload 30 second long videos to showcase the features and benefits of your app. This App Store Optimization technique is going to help your App Store page convert higher as you are providing valuable content.

    6. Choose the Right Category

    Placing your app in the proper category on both the Apple App Store and on Google Play is not only helpful for users who are browsing apps by category, but it is also best practice for helping your app to rank well.

    It’s also important to remember that putting your app in a category that’s blatantly wrong can lead to trouble.

    Apple reviews all submitted apps before publishing them to the App Store, and adding your app to the wrong category for App Store Optimization purposes will probably mean a rejection stamp.

    As for Google Play, users can report violations for review. If you have a major error like the Sports app in the Medical category, it’s only a matter of time before someone points that out.

    7. Focus on Icon Designing

    Your app’s icon should be engaging, eye-catching, and not too similar to other apps. There is a direct correlation between downloads and ranking: the more downloads your app has, the more popular it is perceived to be, therefore the higher it is ranked.

    Knowing how to design and an engaging app icon is very important as well. You only get one image to show app store audiences why your app is worth their time for consideration, so choose carefully

    8. Encouraging Reviews

    Positive ratings and reviews, both in terms of quality and quantity, have a huge impact on your App Store Optimization efforts. It’s in your best interest to get as many as you can.

    Of course, they need to be honest reviews from people who have actually downloaded the app.

    9. App Store Analytic Tools

    Just like Google Analytics for web page marketing, there are a number of powerful app store analytic tools that are designed to help your mobile marketing strategy. You will be able to see where your app stands in relation to the competition, and boost your store ranking accordingly.

    These app analytic tools are helpful because they give you hard data about all sorts of measurements related to your app. They can show you what you’re doing wrong in marketing your app, what you could be doing to improve your app store ranking, and much more.

    1. 10. Re-evaluate Regularly

    If it’s been a few weeks, and you are not pleased with your apps current app store ranking, its time to take a look at your data, make some assessments, and change some things around alike keyword maybe not be that authentic or it’s not in the right category and maybe the icon needs more tuning.

    All of these things and more can be improved upon to get a higher ranking. When you do make changes, it’s important to make them one at a time, and then wait a week or so to see if there’s any impact.

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    Why Digital Marketing Is Important For A Business?


    Digital Marketing For Business

    When a business is new, most business owners use traditional ways of advertisement such as printing, coupon mails, and even big signs on the side of the road. They may trust these methods because they know they are offering a good product service. However, these advertisement methods and their products might take some time to reach the targeted audience.
    The sole goal of each business – especially the new and small businesses, is to reach a wider audience. The only cost-effective way is to opt for digital marketing. In this area of digitalization, everything is online. We have our phones, laptops, televisions all around, yet people still question why digital marketing is essential? Today we will be discussing the benefits of digital marketing and how it is a valuable marketing resource.

    digital marketing

    Digital marketing is an effective and less expensive method as compared to other marketing methods. All you need for digital marketing is a good Internet connection and a platform like Facebook, Instagram, or Twitter to market your business. Internet marketing indeed causes you some money, but the price charged is comparatively less than other forms of marketing.

    Mobile Access

    Do you know that most internet searches are done from mobile phones? Smartphones and other mobile devices are used for news, social media, and many other activities. Smartphones are no more a part of our lifestyle, but our lifestyle is dependent on them.
    Moreover, people spend most of their time shopping online for every necessity of life. They are connected to the internet at every time of day. As there has been an increase in smartphone usage, it is significant for businesses to use advertisement and marketing strategies that accommodate mobiles. For instance, companies without mobile-friendly websites are at the risk of losing valuable exposure to Google and a vast audience.


    When you use traditional marketing methods like newspapers or road signs, you become very limited to your audience. However, with Internet marketing, there is vast flexibility of high-quality digital marketing. This includes banner ads, email marketing, content marketing, and social media posts. The art of digital marketing is all about learning how to creatively market yourself on the internet so you can open up to a wide range of possibilities.


    Digital Marketing is all about attracting your audience, even with things that are not so eye-catching in general. There is an excellent possibility that many customers that are shopping online will get attracted to your product. As you have seen, many companies use digital marketplaces to sell their products, glorify their products using product photography or other editing software to become attractive to their customers. This is again because of using the internet and being in contact with their customers. Sellers know what will be attractive to their customers, so they use marketing strategies to attract them. It is a proven way to boost sales.

    You can selectively choose your audience

    If you choose digital marketing over anything else, many advertisement techniques will help you choose your audience, and you can target a specific audience in magazine billboards. You can have limited control over who sees your ad.
    Digital marketing, on the other hand, will also allow you to identify and target a particular audience, and it would send personalized and high-converting marketing messages to your targeted audience.
    The most prominent example of targeted marketing is social media. It has a targeting feature that allows you to advertise your brand to a specific age group, gender, location, interests, networks, and behavior. Similarly, other marketing techniques like PPC or SEO strategies allow you to market your product or service for specific keywords that your audience can relate to.

    Real-time website traffic

    With real-time website traffic, you can track the real number of people who are landing on your website, and you can drive the exact number of people who have viewed your website homepage by using digital analytics software. This intelligence is a great way to attract genuine traffic and spend more or less time on several people driving to your website. This technique is also known as offline marketing, enabling you to understand how people are interested in your brand before being directly in contact with a salesperson to make a purchase. It will also help you know your brand’s most in-demand product and how people are interested in your products. This will enhance your customer’s buying experience, so you can make more of an informed decision to attract them to your website.

    Some common types of digital marketing techniques are:

    Search Engine Optimization (SEO)
    Content Marketing
    Social Media Marketing
    Pay Afilate Marketting
    Text messages advertisement
    Native advertisement
    Marketing Automation
    Email Marketing
    Online PR
    Inbound Marketing
    Sponsored Content

    Each of these marketing methods has its unique benefits on the business. We recommend you pick and choose at least three, and opt for a marketing plan which a marketing manager.

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    CMS 2021

    Why WordPress is the best CMS In 2021?

    Web Development , Wordpress

    Do you know that WordPress manages more than 50 percent of all websites globally? That’s a somewhat big amount, also if you’re not on WordPress still, you’re reasonably questioning, “How? or Why?”

    WordPress is globally managed to be a blogging program, although it’s modified properly over the years and has now become extremely adaptable, enabling users to build fully serviceable sites of any sort. It’s also open-source software, implying it’s free, redistributable, and offers infinite efficacy. Beyond the basics of WordPress, several traits make it excellent to build your website on.

    In a vision, here are any customs concerning how WordPress is the greatest And most useful Content Management System ( CMS ) in 2021:

    • WordPress is stuffed with built-in SEO assistance.
    • It’s flexible to customize even for non-developers.
    • Mobile optimization is super manageable.
    • You don’t require a security specialist.
    • It’s simple to blend with other software.
    • The WordPress society continues to grow.

    Built-in SEO boosts

    Most of the time Website traffic originates from people doing researches on search engines, such as Google, Yahoo, and Bing!. Individual ranking on SERPs(Search Engine Result Pages) can let thousands of users to some websites every day.

    brand promotion services in californiaGoogle and other S.E (Search Engines) possess several predefined parameters which assist them in rank sites. And WordPress works on those parameters efficiently. WordPress, of the get-go, provides you a headstart with SEO, uniquely for ONPAGE SEO Optimization. It’s responsible for various necessary structures of a website, such as:

    • Error Free HTML markup. HTML markup assists search engines in understanding the website’s design and content arrangements easily. And many of the latest HTML5 WP-Themes make it even more attractive for users, as well as the crawlers from search engines.
    • Content creation efficiency. Content has converted itself into the absolute key to offering a website to search engines. WordPress records with blogging have made this platform extra user-friendly for creators, reaching of blogging, media, news, and likewise.
    • SEO-beneficial permalinks. Permalinks are also known as Permanent Links. Which are fully utilized if they enter keywords linked to your content, and WordPress has it easy way for you to make changes. For instance, “” is moreover useful to search engines and customers than “”.
    • Image optimization. Images are vital for any website whatsoever & WordPress made most beneficial work with images as well. The built-in compiler enables you to optimize images with alternate text tags, descriptions, captions, and more.

    Those are just some of the characteristics which made WordPress special from its central core. Furthermore, there are even more you can add to it and reconstruct the whole CMS according to your necessities.

    Easy Customization (Even For NON-Developer)

    web development services

    WordPress powers millions and millions of websites around the globe. Does this indicates to everyone developing them is a qualified developer? No!.

    Because of this platform’s manageable user interface, easy-to-understand options, and all the components are presented in its dashboard. It is preferred to anyone with a 0% developing background, thanks to these WordPress plugins and tools. These help anyone create beautiful, dynamic websites.

    Managing the site is even easier once it’s done and live. WordPress constantly rolls out updates for themes, better tools, and new plugins that you can install with a single click of a mouse. WordPress is used by 59.9% of all websites whose content management system we know. This is 31.4% of all websites. With competitors like Joomla and Drupal lagging behind WordPress with 5.9% and 3.9% respectively, it shows how much of a conqueror WordPress is compared to others.

    There are plenty of WordPress themes and plugins

    WordPress comes packed with pre-built themes, plus designers and developers come up with new themes every day. The increased functionality and SEO optimization make each site dynamic and user-friendly through desktops, smartphones, and other devices.

    With all these choices, you can make your site can look like anything you ever wanted. You can even find themes based on your needs or categories, like eCommerce, portfolio, blog, business, you name it. Just like the heaps of themes WordPress offers, the platform also provides plugins for all your needs, which is another reason so many people find WordPress appealing.

    Plugins are an easy way to add additional functionality to a WordPress site. Some of the most popular ones include Yoast SEO, Jetpack, W3 Total Cache, WooCommerce, Google XML sitemap, Google Analytics, and more.

    The developers behind these plugins are usually pretty active, as well, and release updates regularly. These updates can give your site even more functionality, keep it up-to-date, and increase performance.

    What’s the big difference between Free and Premium WordPress Stuff?

    Free and. Premium WordPress Themes & Plugins:

    The amount of themes and plugins available for WordPress is immense. There are thousands of options to use on your site. For plugins, you can download some from the Plugin Directory. But, here’s the catch: there are a fair number of premium plugins for you to use, as well, and these aren’t found in that directory.

    For starters, premium plugins are not free. They also usually offer full-time customer support, better security, and increased compatibility with the latest versions of WordPress. You might not need customer support very often, but it’s sure nice to have when you have questions about the plugin and your particular site setup.

    Why WordPress is the best CMS in 2021?, free and Premium plugins in WordPress
    Free vs Premium Plugins in WordPress

    Premium plugins also offer more features than free plugins. You won’t always need the additional functionality to achieve your goals, but it’s nice to know there are even more robust options out there if the free versions aren’t getting the job done.

    WordPress themes also operate in this same style. There are a plethora of free options built into WordPress, but you can also find premium themes from a wide variety of developers and these companies. The premium options tend to have more customizable options built-in, some “trendier” designs, and again, customer support.

    This wide variety is exactly why so many people love using WordPress. For technical developers, you can use advanced themes or plugins (or even create your own).

    For beginners, there are plenty of easy-to-use options to help you get started. And no matter your skill level, other users are using the same tools for their sites, so you’re joining a community that can help you troubleshoot.

    Mobile optimization

    With every passing year, there are more and more users actively visiting websites through their hand-held devices, but many sites still aren’t optimized for different screen ratios and fast-paced loading. Luckily, between some built-in WordPress functionality and most WordPress themes, your site will be packed with mobile features right off the bat.


    From site design to image scaling, as long as you have a responsive WordPress theme, most of these important features will just naturally happen and no extra coding is required at all. This will help both users and search engines access your site on all devices, leading to a great user experience no matter the screen size.

    Google also prioritizes mobile experience for its ranking criteria, so if you want your site to show up in mobile search results, this is incredibly important to think about.

    Between WordPress themes and plugins, it’s outrageously easy to create a mobile-friendly website. It’s no wonder more than 40% of websites use it!

    WordPress security

    Notwithstanding how many websites throughout the world are established with the help of WordPress, they maintain a high level of security. Of course, there are always loopholes hackers could exploit (this is true of any CMS), but WordPress regularly releases security updates to protect your site from any vulnerabilities. And as a website owner, getting hacked is about the last thing you ever want to worry about.

    By regularly updating your site to the latest WordPress version and using themes and plugins that you trust, you can greatly minimize security risks. Add a managed WordPress host like Flywheel on top of that, and you’re looking at a super secure website.

    Integrate with other software tools

    If you’re establishing a website, you have a goal – perhaps it’s utterly to showcase your craft online, create leads for your company, or streamline data for your customers. No matter the goal, you’re using several different apps to manage them, like social media platforms, email marketing tools, or analytics applications.

    WordPress is such a popular program that numerous of the other online instruments use will have an integration for it. Whether it combines via an API or a plugin, the means to attach those tools to your workflow is super easy.

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